Alfa Romeo – North American Luxury Car TVC Treatment

My thoughts on this treatment:

This is the kind of treatment where the conference call made my job a lot easier. There were so many details given by the director (it was like they were telling me exactly what to put in the treatment) and the agency that, in the end, the director was very happy with what was created.

Date
Category
TVC Treatment
Tags
car, commercial, luxury
About This Project

Alfa Romeo is certainly not a new brand. It’s been around since the early 1900s. But breaking into the North American market isn’t always a smooth ride for European luxury cars. Fortunately, Alfa Romeo has a keen ad agency in North American and the agency came up with some brilliant ideas to re-introduce the brand and bring along some new Alfa Romeo models to the lineup. The result was a TVC treatment that matched the brief as well as the brand.