Petrovich – Russian Home Improvement TVC Treatment

My thoughts on this treatment:

Big heroes are easy to describe. They're larger than life. It's the everyday heroes - the ones that walk among us - that are challenging, but fun, to bring to life.

TVC Treatment
About This Project

Petrovich is a Russian home improvement chain dedicated to the hardcore DIYers who rise to challenge of completing renovations on their own – but maybe with a little help of the trusty Petrovich employees. The job for this TVC treatment was to help the drama shine through the pitch to show the client that my director was the right choice for the project.